Maintaining the privacy and security of your personal data is a priority at HBG, and we are committed to respecting your rights and handling your personal data fairly and legally at all times. We will also be transparent about what data we collect about you and how we use it.
This policy applies to the personal data that HBG collects and holds about you whether you: visit our centres, contact our call centre, or visit our websites at www.hollywoodbowl.co.uk, www.amf-bowling.co.uk, www.hollywoodbowlgroup.com and www.puttstars.co.uk. It provides you with information about:
What personal data we collect
How and when we use and process this data for our legitimate business interests
The safeguards we have in place to ensure your privacy is maintained
Your legal rights relating to personal data and how you can instruct us if you prefer to limit the use of this data
What data do we collect?1
We may collect data from you:
This data may include the following:
Our websites are not intended for use by children and we do not knowingly collect personal data relating to persons under the age of 16. We ask that parents and guardians ensure that children do not submit personal data via our websites or in our centres.
This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an online account, or send an email to our customer contact team. Other personal data is collected indirectly, for example, through your website browsing or transaction activity.
What do we do with your data?1
HBG and selected partners acting on our behalf may process and use your personal data
HBG never rents or sells personal data to third parties for their marketing purposes.
HBG may use your personal data for electronic marketing purposes primarily where we aim to update you about offers and services which we believe are of interest and relevance to you. We will only do so where we have a lawful basis to do so.
In order to contact you about services and offers that are relevant to you, we may analyse your browsing and purchasing activity, both on-line, via our customer contact centre or in our centres as well as your responses to our marketing communications. We may use software and other automated technology to help us to do this analysis.
In order to provide our services, securely fulfil transactions and provide you relevant marketing communications, we may need to share your personally identifiable data or anonymised data with selected partners including payment processing companies, IT service providers (such as hosting companies), analytics companies and marketing services agencies.
Aside from our service partners, HBG will not disclose your personal data to any third party, except as listed below
How long do we keep your data?1
We will not retain your data for longer than necessary for the purposes set out in this Policy. In general, we will keep your data for the duration of our relationship with you and for a certain period afterwards. In considering how long to keep it, we take into account the nature of the information, the nature of the relationship with you, the relevance of the information, and our obligations to comply with applicable laws and regulations. The longest we hold any personally identifiable data is 4 years after your last order, interaction with our marketing communications, contact with our customer contact centre or visit to one of our centres. After that time, we anonymise any transactional data that we hold for the purposes of accounting records or business analysis.
How do we protect your data?1
HBG is committed to keeping your personal data safe and secure and we follow strict security procedures, technical and organisational measures which include:
If you are based within the EEA, please note that we may transfer personal information to countries outside the EEA. Not all countries provide the same level of protection in relation to personal information as within the EEA. Where necessary to make such transfers, we will comply with our legal and regulatory obligations in relation to the personal information. This will include having a lawful basis for transferring personal information and putting appropriate safeguards in place to ensure an adequate level of protection for the personal information.
Our legal basis for processing personal data1
We process customer data on a carefully considered and specific legal basis. This basis may be where you have given your consent; or for the performance of a contract; or where necessary to comply with a legal obligation; or where necessary to protect the safety or other vital interests of an individual; or where it is necessary for the purposes of the legitimate interests of HBG or another party. Examples of the “Legitimate interests” of HBG, include the interests of HBG in conducting and managing our business to enable us to provide the best experience to our customers including:
When we process your personal data based on our legitimate interests we make sure we consider and balance any positive or negative impacts on you and your data protection rights against our rights and interests. We will not use your personal data for activities where our interests are over ridden by the impact on you (unless we have your consent or are otherwise permitted by law). Whenever we process your data we ensure that we always take account of your rights.
Subject to certain exemptions, you have the following rights relating to updating, rectifying and deleting your personal data held with us:
How we use your cookies1
If you have any questions about how HBG uses your personal data that are not answered here, please
This policy was last updated in January 2020.